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American Family Insurance arizona college showcase

March 3-5, 2023 Boys Weekend

March 10-12, 2023 Girls Weekend

 Phoenix, Arizona

Formerly Sereno Soccer Showcase, this tournament was established in 1999 and continues to be the best Arizona Showcase event.  The tournament offers great competition and unmatched exposure to college coaches from some of the top programs in the nation.

With professional-quality fields and facilities, this event is a great opportunity for players to showcase their talents during highly competitive soccer matches. Players are also welcome to register individually for the Trace iD College Camp which will be held on Saturday evening (separate player registration required and this event does not conflict with any matches at the Arizona College Showcase). 

College programs in attendance at the 2023 American Family Insurance Arizona College Showcase & Trace iD College Camp as of 1-27-2023. More announced every week.

Women's Programs Men's Programs
Arizona State University Arizona Western
Arizona Western Chico State
Cal Lutheran Connecticut College
Gateway CC CSU Bakersfield
Georgia Gateway CC
Grand Canyon University Grand Canyon University
Idaho State MSU Denver
Long Beach State Niagara University
Northern Arizona University Occidental
Nevada Ottawa University
Oregon Park University
Ottawa University Paradise Valley CC
Scottsdale CC Sacramento State
Southern Utah Scottsdale CC
Utah Southern Illinois University Edwardsville
Washington State Sonoma State
Western Oregon Steven Gerrard Academy
Yavapai College Sul Ross State University

important dates

Tournament Play: March 3-5, 2023 Boys Weekend

Tournament Play: March 10-12, 2023 Girls Weekend

Registration Deadline:  February 11, 2023

Payment Deadline: February 14, 2023

Rosters Due (online):
Boys March 2, 2023 noon
Girls March 9, 2023 noon


Reach 11


$950 - U13/U14 (Per 11v11 Team)
$1150 - U15/U19 (Per 11v11 Team)

There are no refunds once your team is accepted
3.5% processing fee for credit card payment


Kathy Belles

Tournament Director

tournament information


  • Rosters must be updated online by Noon of the Thursday before tournament start. (Instructions below)
  • Check-in at least 1 hour prior to the start of team's first game at the HQ tent at Reach 11 and provide
    • Copy of Tournament roster 
    • Player passes
    • Medical Waivers
    • Player Certification Form (below)
    • Team Contact Form (below)


  • All Teams Three (3) game minimum 
  • All teams will play 1 game Friday, 1 game Sat, 1 game Sunday with a possible final also on Sunday.


  • U13-U19 1st Place Trophies



  • Age Groups: U13 through U19 - For age bracket information refer to our AGE MATRIX.
  • Teams with loan players must not exceed the maximum roster limit.
  • Players may only play for 1 tournament team in the same age group.  All players must have player passes issued by an official organization.  All passes must be issued by the same organization, (i.e. No mixing passes.)
  • Passes must include the player’s photo.


Please note that this is a Stay and Play event.  Once your team is accepted into the event, you will receive a Live Booking Link from JJRP Sports Travel.